Day 3: How do I best manage my time with Social Media? [Top 10 SM questions Marketers want answered]

Time Management Social Media

3. How do I best manage my time with Social Media?

Social media has taken up more than its fair amount of cognitive market share in the minds of marketers over the course of the last few years. Whether it’s spending 20 minutes a day checking your facebook profile or pouring over spreadsheets of information calculating ROI’s and engagements, we need to understand that Social Media can take up inordinate amount of time, if we let it, and while the medium is free the resources we allocate to it are not.

In the 2009 EMarketer Research report compiled by Geoff Ramsey over 25% of individuals saw time as their biggest barrier. So how can we manage our time, and efforts, better on Social Media channels? Some of the activities we can engage in to better manage and allocate time to Social Media activities, according to Steve Radick, is:

  • HAVE A GOAL. If you are doing this and don’t see the benefit, stop. If you can only manage one channel, then do so. Don’t overreach in the social space if you can’t keep up.
  • Understand that what we are experiencing is not an information overload, but a filter failure. There’s always been too much information around, now the gatekeepers (quality filters) are gone and we need to create our own.
  • Self-discipline is important. Filters are irrelevant if you can’t monitor yourself
  • Remember that Social Media doesn’t just waste time you save time too through these SM interactions as well

In Managing Social Media Time DK further extrapolates this actioning plan by stressing the importance of spreading the load necessary to successfully manage your Social Media time. He suggests that you:

  • Get internal, meaning that you get everyone in the company to engage socially. Everyone can help, and everyone can engage to develop better visibility
  • Share the load. Introduce internal collaborative workings.
  • Create social space in your day, but beware overuse
  • Also remember to start small, and work your way up.

Managing your time on social media is in effect similar to managing your time on every other aspect of your life, the only difference being your perceptions of missing anything by not being engages 24/7. Engage when you can, give as much time to this component of the marketing mix as you can and don’t compromise of balancing your life.